Discover Hidden Treasures in Iceland

New Iceland tourism campaign draws on locals to share the country’s best-kept secrets By: Cody Geib
Inspired by Iceland reveals local treasures of Iceland for tourists. // © 2013 Inspired by Iceland
Inspired by Iceland reveals local treasures of Iceland for tourists. // © 2013 Inspired by Iceland

The Details

Inspired by Iceland
www.inspiredbyiceland.com

Iceland’s tourism promotional effort, Inspired by Iceland, has launched a new campaign aimed at showcasing unique offerings around the country. “Share the Secret” encourages Icelanders and visitors to share their favorite destinations and experiences within the country through social media (#icelandsecret), an interactive map and Inspired by Iceland’s blog.

Visitors to the site can browse a map that highlights great places for adventure, culture, history and nature and read about otherwise unknown destinations, such as a beach with a spectacular view of a nearby glacier. By offering local secrets and travel tips — whether it be a favorite record store, delicious family recipe or the best spot to check out the Northern Lights — the site gives tourists an opportunity to experience the country like a local and to discover their own hidden treasures during their stay.

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