Vacation.com Ramps Marketing Program

As part of its targeted marketing program, Engagement, Vacation.com has scheduled a record-breaking number of 183 distinct email and direct mail promotions for 2014 By: Skye Mayring
Vacation.com's Engagement program helps deliver relevant and timely supplier offers to clients through professionally-designed brochures and targeted...
Vacation.com's Engagement program helps deliver relevant and timely supplier offers to clients through professionally-designed brochures and targeted emails. // © 2013 Abercrombie & Kent

As part of its targeted marketing program, Engagement, Vacation.com has scheduled a record-breaking number of 183 distinct email and direct mail promotions for 2014. This equates to approximately 80 million supplier-funded client touch points for Vacation.com members. In addition, two new luxury suppliers, Abercrombie & Kent and Seabourn, have been added to the program.

Engagement helps deliver relevant and timely specific supplier offers to clients through professionally-designed brochures and targeted emails. The marketing program also integrates retargeting capabilities to maximize exposure to exclusive travel offers.  This technology keeps each supplier’s offer in front of the traveler as they surf the web during their daily activities, with the ads linking directly back to the agency-branded supplier promotion landing page. www.joinvacation.com

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