Summer Travel Consumer Portrait

A recent survey of Ensemble Travel Group members in the U.S. and Canada reported that consumers are looking for togetherness but at a reduced price for their family vacations this summer By: Kenneth Shapiro
Sandcastle // © 2013 Shutterstock
Sandcastle // © 2013 Shutterstock

A recent survey of Ensemble Travel Group members in the U.S. and Canada reported that consumers are looking for togetherness but at a reduced price for their family vacations this summer. In addition, the survey, titled “Ensemble Insights: 2013 Summer Family Travel,” showed significant growth in multigenerational travel.

When asked about travel spend per booking, 41 percent of Ensemble respondents said their family travel bookings ranged from $5,000 to $9,999, with another 27 percent falling in the $10,000 to $19,999 range, and another 16 percent from $20,000 to $29,999. Eleven percent reported the average family travel booking at more than $40,000. Another 5 percent answered either under $5,000 or between $30,000 to $39,999.

More survey results are below. www.joinensemble.com

Most popular types of travel:
35% All-Inclusive Resorts
35% FIT
27% Cruises
3% Escorted Tours

Most popular cruise destinations for family travel this summer:
Caribbean
Mediterranean
Alaska

Most popular land destinations for family travel this summer:
Europe
Mexico
Hawaii
Dominican Republic

2013 summer family travel booking vs 2012:
49% Unchanged
32% Up
19% Down

Multigenerational travel 2013 vs 2012:
46% Up
46% Unchanged
8% Down

Popular travel for multigenerational groups:
38% Cruises
38% All-Inclusives
24% FIT

Duration of family travel bookings this summer:
79% 7-10 Days
11% 11-14 Days
5% 21 Days or More
5% Less Than 7 Days

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