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In this episode of Trade Secrets, Jennifer Doncsecz, president of VIP Vacations in Bethlehem, Pa., gives Emma Weissmann (Senior Editor at TravelAge West) and Jamie Biesiada (Senior Editor at Travel Weekly) a crash course in travel agency branding. (Hint: It all comes down to the four Cs: Credibility, consistency, customer service and clout.)
We’ll also hear from Kristin of Ticket to Roam in Kansas City, who asks about prioritization in branding, and the editors share resources for travel advisors who are on a budget.
Jennifer Doncsecz, president of VIP Vacations
Credit: 2021 Jenn Martins
Resources Mentioned in This Episode and Related Reading
From TravelAge West
New Travel Advisor Businesses That Will Help the Industry Build Back Better
Outsourcing for Travel Advisors: Recommendations for the Hired Help You Need
From Travel Weekly
Move it, Don’t Lose It
Women Helping Women
Travel Advisor-Created Businesses and Other Branding Services
- Travel Genius Websites, for websites for travel agents
- ‘Tique, for branding, websites and systems design
- Canva, for designing assets
- Fiverr, for freelance business services
Have a Question?
If you're a travel advisor with a question about the latest travel news, trends, social media, best business practices or more, please send an email to [email protected]. Bonus if you send a recording of yourself asking your question — we may play it on the podcast.
About Your Hosts
Emma Weissmann is a Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the co-host of Humans of Travel podcast, where she interviews notable individuals in the travel industry about their lives — the highs and lows that make them human.
Jamie Biesiada is a Senior Editor with Travel Weekly. She is an award-winning journalist, including being named the American Society of Travel Advisors’ 2019 Travel Journalist of the Year. Her roots are in community journalism, where she was the editor of several local newspapers and a regional entertainment magazine.
About the Show
Trade Secrets, a podcast from the editors of Travel Weekly and TravelAge West, is where travel advisors ask — and answer — questions. On each podcast, our editors will ask a veteran travel advisor to join them and field listeners’ questions. Topics will range from business advice to industry trends, history and more — as long as it’s travel-related, we want to address it! Find Trade Secrets wherever you get your podcasts, or at www.travelagewest.com/podcasts.
